Happy 70th birthday to Fanta: the Italian innovation that conquered the world

In 1955, the young Count Ermelino Matarazzo of Licosa entered the Società Napoletana Imbottigliamento Bevande Gasate, a company that, at the time, operated as a Coca-Cola bottling plant. With his sharp business instincts and determination, Matarazzo requested—and received—permission from Coca-Cola to create a new soft drink using local Campanian in...