Candido Jacuzzi didn’t set out to turn his last name into a global brand. Nor did he intend to power a business which, though it created the family fortune, nearly tore them apart. He just wanted to ease the physical pain suffered by his son, any way he could. The Jacuzzi — that vessel of bubbling water known and loved the world over — may now be g...
READ MOREThere are those brands that rise above, morphing into a name that stands for an entire category of products. Kleenex, Chapstick, and Jacuzzi – all stand the test. Whether it’s an innovative product or merely a great marketing scheme, when a brand name becomes a hit, the name sticks. Had it not been for the pacifist leanings of Giovanni Jacuzzi (1...
READ MOREItalian private equity firm Investindustrial has bought hot tubs maker Jacuzzi and other brands of spa and bathroom products from a number of investment funds including Apollo, it said on Monday. The financial terms of the deal, which is expected to be finalised by the end of March, were not disclosed. Investindustrial, headed by Italian entreprene...
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