We The Italians | Italian historical trademarks: Marchesi di Barolo

Italian historical trademarks: Marchesi di Barolo

Italian historical trademarks: Marchesi di Barolo

  • WTI Magazine #188 Jun 20, 2025
  • 105

The Marchesi di Barolo represent one of the most prestigious wine estates in Piedmont, with a history rich in tradition and passion for wine. Located in the heart of the Langhe region, this historic winery has played a key role in the promotion and fame of Barolo, one of the most appreciated and renowned wines in the world.

The origins of the estate date back to the early 19th century, when Marchesa Juliette Colbert de Maulévrier, wife of Marchese Carlo Tancredi Falletti, recognized the extraordinary potential of Nebbiolo, the native grape variety of the region. Thanks to her vision, Barolo began to be produced in a more refined style, destined for aging and capable of expressing the full complexity and elegance of this great wine, which has since earned the title "Wine of Kings, King of Wines."

Today, Marchesi di Barolo continues to carry forward this precious legacy thanks to the daily commitment of the Abbona family, now in its sixth generation at the helm of the historic winery. With dedication and expertise, they have skillfully combined tradition and innovation. Their wines are the result of careful grape selection, a meticulous winemaking process, and aging in oak barrels that bring structure and harmony to the glass.

The range of wines produced includes, in addition to the famous Barolo, other Piedmontese excellences such as Barbaresco, Nebbiolo d'Alba, Barbera d'Alba, Nizza, and Canelli, each with unique characteristics that reflect the terroir from which they originate. A commitment to environmental sustainability and the promotion of the local area makes the Marchesi di Barolo winery a point of reference for wine lovers and those wishing to discover the true essence of the Langhe.

Thanks to their history, the quality of their wines, and their constant pursuit of excellence, the Abbona family continues to be an ambassador of Barolo around the world, proudly carrying on a centuries-old tradition that fascinates and captivates wine connoisseurs and enthusiasts alike.