Founded in 1958 by Count Ernesto Bocca, Sina Hotels is Italy’s longest-standing luxury hotel collection still owned and operated by the founding family. It has become one of the country’s most distinguished luxury hospitality brands, thanks to the irreplaceable family legacy that has been at its heart since day one.

The story of Sina Hotels is a captivating journey woven into the fabric of Italian hospitality. It began with the purchase and transformation of the Grand Hotel Villa Medici in Florence in 1960—a property that quickly became more than just a hotel. It evolved into a true symbol of Italian elegance and hospitality, welcoming international figures such as the Shah of Persia and Farah Diba, affirming its historical and cultural prestige.

But Count Ernesto Bocca’s vision didn’t stop there. Driven by a passion for first-class hospitality, he expanded the collection, creating properties that soon became landmarks for the international jet set. Among them, the Bernini Bristol in Rome stands out for its prime location and flawless service, embodying the beauty and sophistication of the Eternal City.

With the involvement of his children, Matilde and Bernabò, the family’s commitment to hospitality only deepened. The two heirs carried forward their father’s dream, enriching the portfolio with storied and prestigious properties such as the Astor in Viareggio and the Brufani in Perugia—famous for once hosting the Queen Mother of the United Kingdom.

The group’s expansion didn’t stop in Florence and Rome. In Milan, Sina opened the Hotel De la Ville, a refined gem of elegance, and later added Palazzo Maria Luigia in Parma, further enhancing the brand’s luxurious offerings. In 2002, another of Count Bocca’s dreams came true with the acquisition of Palazzo Sant'Angelo in Venice—an exquisite blend of historic charm and modern comfort. This was followed by the launch of The Gray in Milan, a bold design hotel that made waves for its contemporary architecture and exclusive ambiance.

In 2004, Sina introduced Villa Matilde, a relais nestled in the Piedmont countryside where nature meets sophistication. Then in 2009, the group expanded again with the opening of the Centurion Palace in Venice, a striking hotel known for its unique design and extraordinary canal views. By 2018, marking its 60th anniversary, Sina Hotels welcomed the boutique Hotel Flora in Capri—bringing the total to 11 hotels in 9 distinct Italian destinations, each with its own unique story and character.

In 2023, Sina Hotels celebrated 65 years of excellence—a milestone that reflects not only business success but also a deep connection to Italian culture and tradition. In recognition of its contribution to Italian heritage worldwide, the group was awarded the prestigious Italian Historic Brand status—a symbol of excellence and authenticity in Italian hospitality.

Today, the Bocca family remains firmly at the helm, looking toward the future with the same passion and dedication that have defined Sina Hotels for over six decades—ready to write the next chapter of a legacy built on elegance, tradition, and the true art of welcoming.