WTI Magazine #55    2015 March, 6
Author : Living Adamis      Translation by:

Roy Roger's, the iconic brand that since 1952 has written the history of Italian jeans, presents the new spring-summer 2015 campaign taken by photographer Philip Gay. Set in a former twentieth-century Brooklyn factory, today converted in the exclusive Wythe Hotel, the Australian model Bambi Northwood-Blyth and Danish Victor Nylander interpret with personality the new concept of elegance in denim that focuses on quality and Made in Italy.

"I chose this location because it recalls the story of our jeans, from working uniform to high-end product, and emphasizes the new direction of the concept of elegance. I think that a denim clothing item, with its unique simplicity, leaves room for the personality of the wearer, creating the luxury of an elegance that is personal" says Guido Biondi, creative director of the group Sevenbell, owner of the Roy Roger's and President's brands.

The idea of a contemporary denim comes to light thanks to the urban background of the Wythe Hotel, which perfectly expresses the simple elegance of the collection that consists of garments entirely made in Italy with raw materials of high quality, revealing a contemporary international style.