WTI Magazine #3    2013 Nov, 1

Author : Enrica Gaetani for poisondrops.com      Translation by:

The 'De Simone Brothers', made up of Michael Jr, Massimo and Fiammetta, is a brand that has more than one hundred years of tradition and experience, in the sector of luxury jewelry, according to the best continuity of 'Made in Italy' production.

The current management has collected the teachings of their family origin, totally renewing the concept of manufacturing, design and styling of the product and interpreting the jewel not only as something to keep in his safe, but as an object and an integral part of the wardrobe of every day. Therefore, it was born a new idea of exclusivity that includes the choice of excellent materials and the ability to create a unique and 'tailor made' product for the customer. Corals, pearls, turquoise, cameos combined with diamonds and precious stones mounted in gold, make a single identity and a not reproducible value. The hand-crafted workshop in Torre del Greco and two boutiques in Milan and Ischia, allow to the company to be a datum point for national and international customers, buyers, but also designers, stylists and, more in general, for the publishing fashion world.

Collaborations with fashion world:

Result of 'De Simone Brothers', in fact, is also a strong presence in the fashion industry, confirming collaborations with the designer Alessandro Dell'Acqua, for example, and creating new artistic partnerships with youth brands of the industry.

Last final project was born with the emerging company 'Totally Unnecessary', during the Salon International Révélations at the Grand Palis, last September in Paris. It is a "jewel clasp in 18K gold, white coral and diamonds", for a line of limited edition handbags.

'Wallpaper* Handmade Project':

Currently, until next 22nd October 2013, the company De Simone is going to be on the UK market, with an exhibition at Harrods, that is part of a project, presented before, at the Salone del Mobile in Milan, called 'Wallpaper* Handmade', curated by the magazine Wallpaper* and by the car maker 'Jaguar'. It is an exhibition/sale of five pieces for expert collectors. From the collaboration with the British designer James Irvine, who on this occasion has chosen the theme of the board game, were born five pieces of Domino Game. They are made in ivory, onyx, gold and cameos carved by hand. The idea was quickly appreciated and selected as one of the best proposals for Wallpaper* Handmade Project of this year.

The official recognition:

In 2011, during the 150th anniversary celebrations for the Unification of Italy, desired by the Republic President, the company became part of the Italian Register of Historic Enterprises, as a reality that has accompanied the growth of Italy and that over time, has been able to combine innovation, tradition, openness to the world and belonging to the community.

We hope that this company may be a brave example for other Italian companies, contributing more and more to the prestige and the expansion of the 'Made in Italy' in the world.

For more information about the world of Italian fashion go to www.poisondrops.com