We tune up engines and hack computers to improve their performances. What if we tuned up a book? Altering its structure and content, magical things may happen: volumes with movable parts, pages offering cinematic experiences, images appearing with a blow, non-linear structures to predict the future, pop-up magic shows...

"Magic Books" is an interactive exhibition retracing the story of the secret art of book hacking from Medieval times to our days: an unprecedented collection of design principles through which authors and publishers have activated magical powers out of plain paper.

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Source: http://www.iicnewyork.esteri.it/