The global pandemic is having a huge impact on the international economy and according to the Institute of International Finance this crisis could be considered the third but greatest financial and social nightmare of the current century, after 9/11 and the global financial crisis of 2008. Even the tourism industry, one of the most profitable, has been heavily hit by the crisis and countries are developing recovery measures, rethinking the sector, and promoting their own nation.

Italy, from north to south, has always been one of the most chosen destinations in the world offering different UNESCO World Heritage sites, culinary tourism and both mountain and sea landscapes. A study, led by the Italian National Agency for Tourism, highlights that in 2019 our Bel Paese hosted more than 420 million tourists which brings in €40 billion to the national economy, comparing the travel industry to a gold mine.