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As the leader of the “Communication and Promotion Plan for the Via Francigena” project, Lazio Region attended the Travel & Adventure Show di New York for the first time on 25-26 January 2025. During the event, the Via Francigena route was presented to the general public with a special focus on the entire Italian stretch, from Valle d’Aosta to Pugli...

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The Italian National Tourist Board – or ENIT (Ente Nazionale Italiano per il Turismo) – has announced a raft of new reasons to visit the country during 2025 – from cultural, gastronomical and sporting attractions to new hotel openings. Italy is set to captivate the international travel market in 2025 with an exciting array of new openings, cultural...

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ITALEA’s marathon in New York continues with a second event hosted by ENIT. The Italian National Tourism Agency has made available the space of Piazza Italia, at the corner of Madison Avenue and 44th Street, to facilitate dialogue between Italian tour operators and American tour agents so that “root trips” are best organized. “We had to participate...

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The Rete delle Città Medievali Italiane is a significant collaboration between various municipalities across Italy, all unified by a common goal: to showcase and promote their medieval heritage. This initiative wants to highlight the architectural beauty and historical depth of its member cities, as well as to create an immersive tourism experience...

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On Tuesday 12 March at 11.00 a.m. Enit signed the memorandum of understanding with the Network of Italian Medieval Towns, an association of 28 municipalities subdivided into 10 regions characterised by a tangible and intangible heritage regarding the vitally important medieval period. The network's objective is to create an Italian tourism offer hi...

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There is no stopping the growth of shopping tourism in Italy. According to the latest data from Risposte Turismo - a company serving the general tourism industry - in 2025 the number of outlet villages and department stores open in our country will be close to 100 (28 outlet villages and 71 department stores), making Italy an ever-growing hub in th...

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With the introduction of the Cammino dei Cappuccini ENIT, the Italian National Tourist Board, aims to do more than just offer a spiritual journey: it seeks to breathe new life into Italy’s hinterland, specifically the Marche region, which is often overshadowed by its more famous neighbors like Tuscany and Umbria. Despite being a treasure trove of h...

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Italy as an exclusive destination: this is one of the points emerging from the Enit study conducted by Unioncamere. More than 20 percent of foreign tourists choose our destinations expressly attracted by the Italian lifestyle, associating our country with an "allure" of exclusivity. The survey confirms forecasts from the end of July, with a growth...

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Luxury tourism continues to experience steady growth worldwide, despite uncertainties related to inflation and rising costs. In Italy, luxury tourism is an important source of economic development for many regions. Tuscany, for example, is a favorite destination for luxury tourists, thanks to its rich culture, breathtaking landscapes and the presen...

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An agreement has been signed between Enit and Trenitalia to enhance travel experiences in Italy. In 2022, Italy is back to travel and choosing to do so by train. Last year Trenitalia recorded more than 1 million passengers per day and nearly 400 million trips. Italy is confirmed as a particularly popular destination for foreign tourists, whose purc...

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