The Italian National Tourist Board – or ENIT (Ente Nazionale Italiano per il Turismo) – has announced a raft of new reasons to visit the country during 2025 – from cultural, gastronomical and sporting attractions to new hotel openings. Italy is set to captivate the international travel market in 2025 with an exciting array of new openings, cultural events and initiatives that celebrate the country’s rich heritage and vibrant future.

The New Year will see Italian regions take centre stage with Sicily taking the crown as European Region of Gastronomy for 2025 in addition to Agrigento being named Italian Capital of Culture. A flurry of exciting new hotel openings paired with new flight routes from major providers including British Airways and easyJet, mean that the year ahead looks to be promising for tourism in the world’s cultural capital.