In its first year of a multi-year agreement with The United States Tennis Association (USTA), next week Lavazza will bring the flavor of authentic Italian coffee to the USTA Billie Jean King National Tennis Center for the hundreds of thousands of fans attending this year's US Open (August 31st to September 13th). To further support tennis, Lavazza has partnered with top-ranked women's tennis star, Caroline Wozniacki.

As the official coffee of the US Open, Lavazza will be integrated into the on-site food and beverage experience within the USTA Billie Jean King National Tennis Center in two new Lavazza Cafes, concessions, restaurants, suites, player and media lounges, and all other hospitality areas. Lavazza will also host a promotional space to educate and engage with consumers on the grounds and offer guests product samples to enjoy at home. Lavazza's Mobile Cafe will serve up complimentary coffee and espresso throughoutManhattan (September 2nd – 4th), including at the Bryant Park 7 Train stop as tennis fans make their way to the stadium for the morning matches.

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Source: http://www.vendingmarketwatch.com/