When it comes to a restaurant, its name can be everything. The right one can convey your signature dish, cooking style, cuisine or maybe all of the above (here’s looking at you, KJ Dim Sum & Seafood Chinese Restaurant). But the wrong words can keep diners away.

That brings us to the newly opened Factory Kitchen at The Venetian. The term “factory,” as applied to restaurants, seems vague and not particularly inspired—think Old Spaghetti Factory or Cheesecake Factory, though at least you know which dishes to order at both of those chains.