Eataly SoHo, the third and newest Eataly location in New York City, has announced the Italian superstore’s first-ever brunch, beginning March 16, 2024. Only open since November 2023, the 20,000-square-foot Eataly Soho is located in a historically landmarked building at the corner of Lafayette and Broome Streets in the heart of Soho. The store has three elements: a market, restaurant, and cafė.

Unlike the U.S., meals in Italy tend to take place at set times: breakfast, lunch, and dinner. Moreover, an Italian breakfast is typically limited to a quick espresso or cappuccino with a sweet, such as a croissant or cornetto. But with immigration, travel, and mass media, Italian and American cultures have always enjoyed a rich exchange of cuisine, customs, and traditions.