In New York City you can now go to an authentic pasta school thanks to the Pasta Genius, an expert who guides consumers on the right way to choose pasta, but also on how to cook and pair it correctly. This sort of pasta Academy has just opened its doors at the Chelsea Market. This is the La Devozione store, the first location in the US of Naples’ Di Martino Pasta Bar.

“In New York City – explains Giuseppe Di Martino, president of the Di Martino pasta factory, which has been producing Pasta di Gragnano PGI since 1912 – we wanted to recreate a pasta school with 126 different pasta shapes. One of our experts, a Pasta Genius, will explain the use depending on the shape, intensity, versatility, seasoning, and pairing. Our goal is to tell Americans and foreign consumers why there are so many different shapes of pasta, and the difference between Gragnano pasta and other types of pasta”.