Rao’s, the century-old 10-table Italian restaurant in New York City, is one of those places where most people, myself included, need not bother trying to get a reservation. (It is, by many reports, a challenge.)

Despite that, Rao’s has succeeded in becoming a known name in far more homes than its capacity would allow, thanks to the pasta sauces it started selling in 1992. As of August, Rao’s Homemade, a line that sells sauce, frozen meals, and pizzas, is reportedly on track to become a billion-dollar brand.