Family-owned and still going strong 100 years later is rare after decades of consolidation in the baking industry. The Rotellas understand they’ve gotten lucky with each generation’s dedication to carry on the family business. 

“Some restaurants we do business with, it’s over by the second generation because they don’t have the same fervor and determination that their parents did,” said Jim Rotella, vice president of sales for Rotella’s Italian Bakery, La Vista, Neb. “Each generation has wanted to continue this business. That’s been a big factor.”