You catch the aroma on Arthur Avenue as a happy shopper opens the door, left arm holding a huge, bulging bag of bread and cookies. Yes, this is the Madonia Bakery, in its way a symbol of New York as much as the Lower East Side, the High Line, and Rockefeller Center.

New York, to New Yorkers, is the neighborhood, and increasingly these areas are being discovered by visitors to the Big Apple. And Madonia Bakery, on one of the iconic streets in the borough of the Bronx, makes the list. The bakery opened in 1918 (that is a lot of biscotti), and has been in the family since. It hasn’t changed in its current location, 2348 Arthur Ave., dating back to before the Depression, and is open 7 to 7, seven days a week.