From June 14-20, winemakers from Montalcino will pour their wines at many of New York City’s top Italian restaurants in celebration of all things Brunello. While travel to Italy was forbidden during the pandemic, a consortium of some of Italy’s finest winemakers dreamed up Brunello Week to bring a taste of Italy to America.

The Consorzio del vino Brunello di Montalcino first launched the “Finally Brunello” campaign with the intention of raising awareness in the mecca of New York City of two world-renowned wines from the tiny town of Montalcino and its glorious surroundings in southern Tuscany. At the same time, the consortium aimed to bolster a New York City restaurant industry that was severely affected by COVID.