Who invented the iconic Campari Soda bottle?

Jul 25, 2023 732

The Campari Soda mini bottle, a single-serve aperitif that combines Campari and seltzer, was created by Fortunato Depero, one of the leading figures of the Futurist movement in early 20th-century Italy.

Depero, a versatile artist dedicated to experimentation and the fusion of craftsmanship and art, played a pivotal role in revolutionizing advertising. In just a few years, he designed posters for major brands of the time, including Strega liqueur, Magnesia San PellegrinoSocietà del Gas, and Biciclette Bianchi.

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SOURCE: https://italoamericano.org

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