The tangerine-tinged Aperol Spritz may be all over social media and Italian streets these days, but the summertime standard has been fashionable since as far back as the 1970s. According to Food & Wine, the cocktail’s visibility in the United States started growing after the Campari group acquired Aperol in 2008. Your standard Spritz is made with t...

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Campari America, the pioneer behind the Spritz movement in the U.S., is proud to announce the U.S. market debut of Crodino, an iconic non-alcoholic beverage and ritual beloved in Italy since 1965. Just in time for summer, Crodino brings an unmistakably bittersweet, bubbly flavor to select U.S. markets – a sophisticated and flavorful option for thos...

If walls could talk, the bar at Camparino in Galleria would have stories to tell. Since 1915, this Milanese institution has been the beating heart of Italian aperitivo culture, pouring drinks for poets, fashion icons, and anyone who knows that good evenings start with Campari. From Gaspare Campari’s early innovations—perfecting the Campari Seltz, s...

If you’re a fan of the classic Aperol spritz, wait until you see what Eataly Las Vegas has in store for you this spring and summer. A form of the spritz first came into being in the 1800s, evolving until it reached today’s form, with an amaro, sparkling white wine and soda water. But by adjusting for other spirits, there’s incredible flexibility in...

Campari, an iconic Italian aperitif, has a rich history steeped in tradition and artisanship. Founded in 1860 by Gaspare Campari in Novara, Italy, the crimson-hued liqueur quickly gained fame for its distinctive bitter flavor profile and became a symbol of Italian culture. The signature notes of Campari are a harmonious blend of bitter herbs, aroma...

The Campari Soda mini bottle, a single-serve aperitif that combines Campari and seltzer, was created by Fortunato Depero, one of the leading figures of the Futurist movement in early 20th-century Italy. Depero, a versatile artist dedicated to experimentation and the fusion of craftsmanship and art, played a pivotal role in revolutionizing advertisi...

Italy has introduced to the world many wonderfully sumptuous drinks, from Treviso’s prosecco wine, to Giuseppe Cipriani’s Bellini, but perhaps none are as famous, or as aesthetically distinctive, as the Venetian spritz. A concoction of prosecco, soda or water, and a splash of Aperol or Campari liqueur, the flame-coloured aperitif – or aperitivo in...

The aperitivo is practically an institution in Italy. An early evening drink, the aperitivo is supposed to stimulate the appetite before dinner, as compared to the digestivo, a drink supposed to help with digestion after dinner. While this sounds as if Italians use any old excuse to enjoy a nice drink — and why not? — the aperitivo is much more a s...

We've all heard of the Negroni — the bright cocktail made with gin, sweet red vermouth and Campari — and its distant cousin cocktail the "Negroni sbagliato." Bars around the globe offer the original cocktail and plenty of variations — Dante, a New York City institution that's among the Top 50 World's Best Bars, even offers a full Negroni menu at it...