Apr 18, 2016
767
I was born in Rome, Italy but now live in San Francisco, CA where there is a big focus and excitement surrounding coffee; not just American coffee but Italian Espresso, Cappuccino and everything in between — unfortunately the espresso coffee is mostly terrible.
Coffee shops/bars spend hundreds of thousands of dollars in interior design, purchase fancy $40,000 Marzocco machines, and offer pre packaged coffees designed like Apple products. At the peak of this frenzy is "Purple" Bottle Coffee and similar new brands where baristas, embracing their inner hipster, pour your morning cup.
Source: https://medium.com/
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