Rita's Italian Ice®, the world's largest Italian Ice concept with over 600 stores, has awarded its largest area franchise development agreement ever to Rita's GP, LLC, a business unit of a diverse business development group based in Old Town San Diego. Like so many others in San Diego, one of the partners is a transplant from the Philadelphia area, turned local San Diego entrepreneur.

Experiencing Rita's for more than 17 years while living in the Philly area, they realized it was time to bring Rita's refreshing Italian Ice, Frozen Custard and "Happiness" from the City of Brotherly Love to points west so all San Diegans can enjoy. Rita's GP, LLC, plans to open more than 70 Rita's stores in San Diego, Riverside and San Bernardino Counties. 

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Source: http://www.wthr.com/