Bindi North America returns to the National Restaurant Association Show in Chicago with an expanded presence and a renewed focus on culinary innovation. For the first time, the renowned Italian dessert group showcases not only its iconic Bindi brand but also welcomes two new names to the table: Sammontana, Italy’s leading gelato producer, and Tre Marie, the historic Milanese brand known for its refined pastry products.

The event marks a strategic first step in introducing the brand portfolio to the American foodservice industry. Visitors to booth 2775 can enjoy a curated tasting experience that reflects the group’s evolving portfolio, including the new signature butter croissants by Tre Marie, Sammontana’s Cupola-format scoop gelato line, and the new creations from the 2025 collection of Bindi.