From Sicily to the conquest of the United States: this year, Fiasconaro panettone will be featured in Washington at the inauguration of the new headquarters of the Atlantic Council, the influential American think tank that in September honored Italian Prime Minister Giorgia Meloni. Fiasconaro panettone will also make its way to New York for the Holiday Party of the United Nations Population Fund Agency (UNFPA), the UN agency dedicated to addressing women's needs worldwide.

The United States is now firmly among the 70 countries where Fiasconaro's products are available. The Sicilian confectionery company has achieved a turnover of €34 million, with export sales accounting for nearly 30%. The U.S. is among its key strategic markets, where the brand's journey began in 1998 with its participation in the Summer Fancy Food Show in New York, the largest food industry event in the Americas.