When Italian chocolatier Ferrero announced it was opening an official Nutella Cafe in New York, it could’ve been a refined affair with a giant old brass espresso machine and traditional pastries. What you actually find inside Nutella Cafe NYC is an amusement park that the hazelnut-cocoa spread built.

“Everything on this menu is built around Nutella, so it’s either got Nutella infused, inside, on top, next to it, if you get a fruit fondue, you can dip it in the Nutella,” says Rick Fossali, vice president of operations at the cafe, which opens Nov. 14. “It’s like you’re walking into your own Nutella jar.”