A grand opening on Tuesday 6 June featured an Italian-style gala dinner. In the attractive setting of Slowear Store on Lafayette Street, in the heart of Soho, exceptionally turned into a gourmet restaurant for the occasion, 50 VIPs – top journalists, New York society figures and American influencers – were wined and dined.

It was a characteristically Italian menu combined with various types of Franciacorta. Franciacorta and Slowear, two brands with Italianness, heritage and craftsmanship in common which have been working together for years now to promote and raise awareness of Italian excellence the world over.