Visiting the United States for the third time, the Consorzio di Tutela Barolo Barbaresco Alba Langhe e Dogliani is preparing to take New York by storm, bringing together 200 wineries for the Barolo & Barbaresco World Opening (BBWO) event on March 19th and 20th, 2024. The unprecedented number of wineries participating makes this event the Consortium’s biggest international activation.

Building upon the success of the previous editions, the inaugural event in New York in 2020, a second installment in Los Angeles in 2022, this returning event is set to become an unmissable yearly appointment for Piedmont wine lovers. BBWO will kick off on March 19th with an invitation-only Welcome Dinner to be held at The Shed, Hudson Yards, NYC.