Italian cuisine is planting its roots in Manhattan—and it’s doing it in style. GialloZafferano, Italy’s leading food media brand, has officially opened CasaGiallo, its very first U.S.-based content house entirely dedicated to Italian food.

Right in the heart of New York City, CasaGiallo is set to become a vibrant hub of culinary creativity. Think of it as a digital content studio built to connect with American audiences, bringing Italy’s rich food culture to life through fresh, engaging storytelling.

With a global following of more than 60 million across social media—and nearly 10 million followers in the U.S. alone—GialloZafferano is now doubling down on its international growth, starting with one of the world’s most iconic cities.

At the core of this project is a team of carefully selected Italian American creators who will spotlight traditional recipes, signature ingredients, and authentic stories—with a tone and style tailored for American platforms and tastes. The move reinforces GialloZafferano’s rising influence abroad: in 2024, it ranked as the top Italian food brand on TikTok and YouTube in the U.S., racking up more than 350 million video views in a single year.

With CasaGiallo, GialloZafferano is bringing a slice of Italy straight to New York, continuing to celebrate Italian cuisine with its signature mix of charm, originality, and international appeal.