He’s making gravy. Five years ago, PJ Monte started bottling, hand-labeling and selling his family’s red sauce around local restaurants and specialty stores, earning him the moniker “Sauce Boss.” Now, he’s really cooking.

Monte’s Fine Foods Family Recipe Tomato Sauce is available in hundreds of retailers nationwide, and Monte is promoting himself by cruising around the city in a chauffeured, 90s-era white stretch limousine and selling his famous sauce from the trunk.