The Consorzio Tutela Vini Valpolicella, the association representing around 322 wineries in Veneto, Italy, is pleased to announce the launch of an integrated communications campaign in the United States.

The campaign will kick-off with a walk-around tasting event in New York City with educational seminars for trade and media professionals. Developed and managed by Colangelo & Partners, the consortium's agency of record, the campaign will focus on building awareness and excitement in the U.S. market for the denominations of Valpolicella, with particular focus on Valpolicella DOC and Valpolicella Superiore DOC.