As advocates on behalf of small business, we find great satisfaction in hearing of new independent establishments opening in our neighborhoods. These arrivals give us hope that reports of the death of mom-and-pops have been greatly exaggerated.

Whenever such occasions present themselves, we like to share our enthusiasm with the world in the hopes that others will join us in wishing our new neighbors a warm welcome or, in the present instance, un caldo benvenuto! Today, we celebrate the recent opening of Via della Scrofa at 60 East 4th Street, just east of the Bowery.