The experience that transforms salt into a sensory journey: “saliturismo” is born, the new trend of the Italian summer

Aug 10, 2025 409

Summer = holidays. It’s the equation that repeats every year around this time. Once upon a time, the options were essentially two—sea or mountains—but today the possibilities are far more varied. There’s astronomical tourism, “coolcations” in search of cooler climates. There’s “noctourism” and “quietcations” for holidays lived in silence and at a slow pace. And now there’s saliturismo: an experiential journey focused on sea salt.

SEI Saline Ettore e Infersa, located within the Riserva Naturale Orientata Isole dello Stagnone di Marsala, along Sicily’s western coastline, is the most prominent example of this new way of travelling. It was the first, and remains the best, to truly grasp the potential of marine white gold and its natural environment. It is here that the neologism saliturismo was born.

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SOURCE: https://www.gamberorossointernational.com

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