Before Covid, the gap between North American wineries and Italian ones in terms of hospitality was vast. The former have been offering all kinds of packages for over 20 years—from tasting trails to full-blown shows among the barrels: screenings, wellness treatments, suites nestled among the vines. The latter started later but are now rapidly rethinking their hospitality approach.

Today, across the Peninsula, you can enjoy even very original, educational, and purely relaxing and flavourful experiences. Wine tourism is big business; we refer to the statistics provided by the 2025 “Report on Italian Food and Wine Tourism” presented by Roberta Garibaldi, lecturer at the University of Bergamo.