Few things unify Italians quite like coffee, a symbol of Made-in-Italy renowned worldwide. This belief isn’t a mere stereotype but a deeply ingrained conviction among nearly all Italians, underscoring their enduring connection with this beverage.

The latest survey by AstraRicerche for the Consorzio Promozione Caffè affirms this, highlighting the values that regular Italian coffee drinkers (over 98% of respondents) associate with their cherished espresso, presenting a distinctly “tricolore” picture.