Italy is one of the oldest countries in Europe. But there are still many new things to see and do. ENIT, the national tourist board of Italy, held a press event during Thursday’s virtual International Media Marketplace meetings to talk about the state of tourism in one of the world’s most popular countries for visitors.

Maria Elena Rossi, ENIT’s marketing director, said business is down substantially following a record year in 2019. But that also means great opportunities to see historic cities like Venice without the crowds. Venice “is flourishing like never before,” she said. “It’s a much different experience now; very local.”