If Italy's deep-rooted café culture and exquisite, inky espresso weren't enough reason to visit, here's one more: a museum dedicated to all things coffee has opened in Turin.

The Lavazza Museum, opened this summer, is the latest venture from this veteran Italian company — founded in 1895 by a mustachioed grocer named Luigi, and  now the market leader in Italy and one of the largest coffee companies in the world. The project looks at coffee in its many forms: as a crop, as a ritual, as a commodity, and even as a vehicle for innovation in everything from cuisine to design to branding.