Panettone, the airy, sweet Italian bread studded with dried and candied fruits, has long been a Christmas staple. But, the often cheap treat that costs around $10 for a circular, domed loaf, has gotten an artisanal upgrade in recent years — with the price tag to match. Designers such as Roberto Cavalli, Dolce & Gabbana and Gucci all hock elaborately packaged panettone, with some costing close to $60 and even over $100 each.

“It’s so good, but definitely more than anyone in my family ever spent,” said Matt F., an Upper East Sider who is Italian-American and has developed an affinity for the $59 limited production panettone at Sant Ambroeus, the tony Italian restaurant with locations in Manhattan, East Hampton, Milan and Palm Beach.