As they prepare to reintroduce Alfa Romeo to the U.S., Fiat Chrysler marketers are exploring the notion that shoppers are tired of look-alike German luxury cars. Olivier Francois, FCA US' chief marketing officer, says that American and European consumers have "started to get a little bit tired" of the sameness of German luxury cars and the "co...
READ MOREby Christopher Hoffman Maserati, Lamborghini, Ferrari. Those names stir the hearts of auto lovers everywhere, conjuring up sleek, speedy sports cars that combine the best of Italian engineering, design and style. Fans will have the rare opportunity to see a line up of these masterpieces of the motorway at the Made in Italy Italian Show &...
READ MORENYC tile and surfaces showroom STUDIUM will be offering "Ducale" by KREOO (USA), a luxury artisanal tile collection uniting marble in breathtaking new ways, streamlining design and pushing forward architectural innovation. For centuries, Italian artisans have handcrafted marble insets by hand, creating unique pieces of art. Therefore, following tra...
READ MOREMaserati, one of the world's most respected luxury automotive brands, continues to celebrate the North American roll out of the all-new Ghibli with a 90-second broadcast spot titled "Strike" during the first quarter of America's most anticipated football game. "Maserati is embarking on its 100th year of craftsmanship with an important entry into t...
READ MOREAs part of MV Agusta USA LLC's transformation and dedicated efforts to establish a strong business in the USA, the company is pleased to announce that it has strengthened its sales leadership with the addition of Jim McKenna. Mr. McKenna is a lifetime motorcycle enthusiast and brings over 25 years of powersports industry leadership to MV A...
READ MOREBorsalino hats, one of the symbols of Italian fashion, are being eyed by large foreign financial and industrial groups. The situation is still developing, and it intertwines with the legal quandary involving the apparel company's majority shareholder Marco Marenco. Piedmont financier Marenco is currently on the run abroad after his network...
READ MOREDucati has done it again. For the second-consecutive year the Bologna-based motorcycle manufacturer has topped the rankings of the Pied Piper Prospect Satisfaction Index U.S. Motorcycle Industry Benchmarking Study. Stateside Ducati dealerships took the highest score in the study that measured "dealership treatment of motorcycle shoppers, w...
READ MOREItalia Independent apre a Miami la sua seconda boutique americana, all'interno di Wynwood Block, nuovissimo mall situato nel cuore del distretto affermatosi negli ultimi anni come una delle zone più cool della città. Dopo l'apertura del flagship di New York, avvenuta a novembre, un nuovo store con il quale proseguire l'attività di consolidamento su...
READ MOREby Jennifer Parker It's a handsome holiday scene. Families play with their children underneath an atrium of glowing lanterns. Cups of hot cocoa and gourmet goodies are being sold by the fistful over gleaming market counters. Inside, champagne, foie gras and fruits de mer are being served in the upscale French bistro Beaubourg. Out...
READ MOREWith the new pint-sized Fiat 500X, Chief Executive Officer Sergio Marchionne wants to show his vision for Fiat Chrysler Automobiles NV is ready for the street. The trendy Italian crossover model has a roundish front and curvy rear reminiscent of the iconic 500 subcompact, and yet it's essentially a clone of the rugged, boxy Jeep Renegade....
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