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As part of its 120th anniversary celebrations, Lavazza is launching the most extensive international communication campaign in its history. Titled, "Lavazza, There's More to Taste," the international campaign will include the Italian coffee company's first broadcast push in the U.S. market.   Developed by the Y&R Italia advertising agenc...

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Bertazzoni, the world's oldest family-owned manufacturer of ovens, ranges, cooktops and ventilation systems, today announced that the company has selected Chicago-based Amiel US to handle its distribution to dealers in Illinois, Wisconsin and Minnesota.   "Bertazzoni offers a beautiful line of ranges and ovens that combine exquisite, Italian...

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by Laura Cavestri   The Italian Ministry of Economic Development said its year-long series of "Roadshow for SMEs internationalization" proves that trade groups can work together to help small- and medium-sized companies increase their exports.   This year, 3113 businesses took part in the 12-meeting series of "roadshows" – the first s...

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La ripresa nei distretti è gia iniziata, ma adesso si prepara a cambiare marcia. Se nel 2014 il fatturato delle imprese distrettuali è salito dell'1% - mentre l'intero manifatturiero italiana restava al palo - il biennio 2015-2016, spiega il rapporto di Intesa SanPaolo, porterà a un'accelerazione decisa: +3,1% per l'anno in corso, 3,2% per quello s...

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The United States are a key export market for Italian companies, as emphasized also by the recent plan to promote Made in Italy launched by Italy's Industry Minister Federica Guidi, that devotes 30% of total resources outside Italy to the US market.   Several platforms already exist or are about to be launched to help Italian companies expan...

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by Eleanor Shannon   By "real" Italian wine, I mean quality wine made by artisan vintners: stewards of land and culture, who grow grapes with organic, biodynamic or sustainable methods and who intervene minimally in the cellar.   Their wine reads like a story in a bottle, a liquid recollection of place and people. Why drink "real...

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Che sia bianco, rosso o rosato non importa, per il mercato a stelle e strisce ciò che conta è la qualità racchiusa nel marchio made in Italy. Almeno secondo il sito Winenews.it che riferisce, come il mercato n. 1 al mondo per consumo complessivo, ha visto una crescita dell´import di vino italiano nella prima metà del 2013 dell´1,9% in volume (a 1,2...

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  WTI Magazine #57    2015 April, 3Author : Mary Ann Re      Translation by:   A full house of almost 400 students of Italian from New Jersey middle and high schools competed during Italian Language and Culture Day, the annual signature collaboration between the Coccia Institute for the Italian Experience in America (the 'academic arm' of Coccia...

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L'erba artificiale green 'made in Italy' ottiene il brevetto Usa. Si tratta del prodotto Geofill dell'azienda bergamasca Italgreen che da anni investe risorse nell'ambito della ricerca, per realizzare tappeti di erba sintetica che siano sempre più performanti e, al contempo, green.   Il fiore all'occhiello di questa attività è sicuramente Ge...

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By Earl Karanja   The fourth round of the Maserati Trofeo World Series went down at the Virginia International Raceway where Romain Monti extended his championship lead after winning Race 1 and finishing Race 2 in second place. Despite carrying an extra 50 kg in his car as per the regulations, the Frenchman proved his competence and forced h...

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