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What is the value of the Tuscan brand? Eugenio Giani, president of the Tuscan Region, said, “The explanation is very clear, the Italian bottled water, Acqua Panna (S.Pellegrino Group, ed.), increased sales +12%, after replacing the very strong “Made in Italy” brand with the Tuscan brand on its label. We must think about what it is worth when it is...

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Argiano's wines have been known since the late-16th century, when the noble Pecci family built a lovely villa and adjoining cellar (which still serves as their headquarters today). Since 2013 the estate is owned by Brazilian entrepreneur André Esteves, who relaunched the range, entrusting production to Bernardino Sani and Francesco Monari. Now Argi...

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Never mind the season, it’s always a good time to have aperitivo with friends. A great way to end the day or the working week in good company, this quintessentially Italian habit has become pretty popular around the world, where it’s also known as “happy hour.” We Italians tend to enjoy our end-of-the-day drinks with finger food of all kinds, which...

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When I think about the day I got accepted to study abroad in Florence, I remember the excitement of the unknown in being in a foreign country: to finally have the chance to travel. The idea of going to Italy always seemed like a distant dream, almost out of reach. But when the opportunity presented itself, I took it. From the moment you land and st...

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Filled with color, grandeur and a playful sense of derision toward class divisions, Italian carnivals are uniquely celebratory. Most regions have more than a few to choose from, so this list isn't comprehensive, but here’s what to expect at some of this year’s showstoppers: Venice, Acireale, Viareggio, Cento, Fano and Crema. One of the oldest among...

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Visitors to one of Florence’s most iconic monuments — the Baptistry of San Giovanni, opposite the city’s Duomo — are getting a once-in-a-lifetime chance to see its ceiling mosaics up close thanks to an innovative approach to a planned restoration effort. Rather than limit the public’s access during the six-year cleaning of the vault, officials buil...

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If you mention the word “Carnevale” in Italy, most people’s first thought is of Venice, with an elegant crowd dressed in beautiful 18th-century costumes strolling through piazza San Marco. But it is on the other side of the Italian peninsula, in Viareggio, adjacent to Tuscany’s Tyrrhenian Sea, that we find the oldest continuously operating Carneval...

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The Florentine neighbourhood of Sant’Ambrogio may only be 10 minutes’ walk east from the landmark Duomo and Palazzo Vecchio, but this part of the Tuscan capital has a distinctive character far removed from the tourist pizza traps and overpriced gelato. It’s a tight-knit community that is still genuinely Florentine but also multi-ethnic. It’s a food...

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In Tuscany, between the delightful Lucca and Pistoia and not far from Florence, Montecatini Terme is the 56th Italian site to be declared a UNESCO World Heritage Site. With its Art Nouveau and neo-Gothic architecture, Montecatini Terme has managed to rise to the Olympus of the "Great Spa Towns of Europe" because of its past and its incredible featu...

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As is often the case in the United States, the capital of California is not the largest city, and in this case not even the second largest. Sacramento is home to the California government, and also to a very active center of Italian culture, really very committed to promoting every aspect of our country. So, we welcome our guests in this new interv...

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