Roots Tourism starred in Florence, November 30, 2022 in the context of BTO - Be Travel Onlife, the benchmark event in Italy dedicated to the marriage between innovation and tourism. In an even more innovative formula set in the Metaverse, Giovanni Maria De Vita, head of the PNRR project on Roots Tourism of the Ministry of Foreign Affairs, confronte...

December 7 2022 Firenze, Italy

The Awards Ceremony of the 14th Amerigo Journalism Prize was held yesterday morning in Florence at the American Consulate General. In attendance were Consul General Ragini Gupta, host of the Ceremony, Florence Prefect Valerio Valenti and Florence City Councilor Elisabetta Meucci; for Amerigo, National President Andrea Gumina, Secretary General Mass...

Since ancient times, the people of central Italy have mined alabaster from the hills of the Tuscan countryside. The ancient Etruscans prized alabaster for its durability over centuries, not to mention its beautiful coloration, natural veining, and luminous effects when held up to the light. It has long been used to craft vases and urns, small decor...

The Leaning Tower of Pisa is in excellent health, the local heritage protection agency said Wednesday. "Considering it is an 850-year-old patient with a tilt of around five metres and a subsidence of over three metres, the state of health of the Leaning Tower of Pisa is excellent," said Opera Primaziale Pisana. It was issuing the results of the lat...

It’s easy to forget that there’s a whole lot to see beyond Florence, a city that alone would keep you busy sightseeing for days. We’ve already told you about three pleasant villages that are less than an hour from the Tuscan capital, here’s another one approximately 45 minutes to the north that makes for a nice day trip.   Scarperia, part of the ne...

Cars, motorcycles, and busses whiz at breakneck speed on the modern roadway that encircles this ancient town. Commerce is healthy here, just as it seems to always have been. Eyes divert, though, to a sea of emerald grass, a solid moat separating the road from a continuous stretch of forbearing massive walls – the acclaimed Mura di Lucca. Lucca’s wa...

Why do tourists go to San Gimignano? It’s an inspiring medieval town. All those towers get photographed, water colored and sketched by artists and wanderers. Yes, there’s good gelato to be found in San Gimignano. But there’s no need to travel to a town without a railway station just for gelato. You come for those towers. You want to see the Manhatt...

Sunshine in Tuscany dictates a certain way of life. The warm beams that bake the rolling countryside lend themselves to alfresco dining, winemaking, long walks, and a rusticated style of building that feels at one with the landscape. It’s no surprise, then, that it was light that first seduced interior designer Sarah Magness when she set foot insid...

Between the provinces of Florence and Siena stretches the beautiful Val d'Elsa, one of the most iconic places in the Tuscan region. Crossed by the Via Francigena, the Val d'Elsa holds within its territory historical and artistic testimonies of immense value, often enclosed within the walls of medieval villages.  San Gimignano, Certaldo and Monterig...