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There’s a different feel in Parma, that town in Emilia-Romagna noted for such culinary masterpieces as Parmigiano Reggiano and Prosciutto di Parma. Traveling northern Italy’s 2,000-year-old Via Emilia, Parma sits as a distinguished jewel midway between Milan and Bologna. These days, the Via’s original Roman name has been traded for a more utilitari...

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An Italian “ghost town” is now attracting thousands of tourists and reversed its demise – by commissioning artists to paint more than 140 Instagramable murals on the sites of shops and homes. Stornara, in the Puglia region, once known for producing wheat and olives began to decline as less babies were born and young people left for jobs in big citi...

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Tucked away in the far north of Italy, Trento is a small city with big personality and just the right mix of Alpine air, Italian flair, and a relaxed pace. With a population hovering around 120,000, it’s a place where you’re never far from snow-capped peaks, vineyards, or a lively piazza for your morning caffè. Unlike the chaos of Milan or Rome, he...

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Venice is a bucket list destination for many, but as the city buckles under the crushing weight of overtourism, savvy travelers are beginning to look for alternatives. Enter Comacchio, a small town less than two hours away in Italy’s Emilia Romagna region. Located where the Po River Delta meets the Adriatic Coast, Comacchio is sometimes called the...

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On one hand, we celebrate major successes like the widespread promotion of Italy’s beaches through the Blue Flag awards. On the other, we face a pressing issue: overtourism, and the urgent need to protect sites of cultural and environmental value from the kind of overcrowding that not only renders them unsustainable, but risks destroying them entir...

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In Tuscany, in the beautiful province of Pisa, Casciana Terme Lari is a 'scattered municipality' that includes the picturesque villages of Casciana Terme, Lari and their small hamlets. Casciana Terme, with its renowned spa centre, and Lari, with its imposing medieval Castle and ancient village, welcome us to an authentic Tuscany waiting to be disco...

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Tucked between Tuscany and Lazio in central Italy is Umbria, a region that remains, somehow, just out of the spotlight. Often called Italy’s “green heart,” it may feel less polished and be less photographed than its more well-known neighbors, but it's no less enchanting. The little-known region was recently named Europe’s most underrated, luxurious...

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On January 14, 1968, a 6.4-magnitude earthquake hit the Belice Valley in western Sicily. In less than two days, the farming village of Gibellina—and its neighboring towns—were reduced to ruins. “All that remains is a shapeless pile of rubble, twisted beams, and crumbled walls. Reconstruction on the site will be impossible: just clearing the rubble...

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Between June and August 2025, Italy’s seaside towns are expected to welcome around 20.7 million visitors and record 110.1 million overnight stays—up 2% and 1.1% respectively compared to summer 2024. These figures represent nearly half of all summer tourism nationwide and reinforce Italy’s role as a global leader in beach tourism. In raw numbers, ar...

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Italian soccer is undergoing a significant transformation. Not only are club owners championing the integration of Italy’s natural beauty and culinary culture into the match-day experience, but Serie A is also leading the race to export league games abroad, with plans to send Milan and Como to Australia as early as 2026.  But exporting matches to t...

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