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By Chiara Zaccherotti Un'affluenza davvero eccezionale quella che c'è stata ieri per la Caccia al Tesoro organizzata dal Consolato generale d'Italia a New York nell'ambito del weekend di festeggiamenti in onore della Repubblica italiana.   Trentotto i gruppi di persone, che hanno preso parte alla gara e che si sono avventurati per le strade...

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By Shivani Vora   Travelers can live the celebrated sweet — and authentic — Italian life by taking a half- or full-day tour on a Vespa, the popular two-wheeled Italian motor scooter that many locals rely on to get around. Several companies offer excursions on the scooters; with most, tourists ride as passengers while the driver is their guid...

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Beauty Leader to Launch Signature Scents for Iconic Italian Lifestyle Brand Vespa. Leading global beauty company Coty Inc. COTY and Piaggio Group (PIA.MI) the leading European manufacturer of two-wheel motor vehicles, announced today the formation of an exclusive partnership to create, develop and distribute a signature duo of fragrances for m...

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Last week, Vespa introduced its most luxurious scooter yet, the 946. To emphasize the luxury element, the company paired up with Bulgari for a private luncheon with the company owners and designer in from Italy. John DeLucie, executive chef and owner of the Waverly Inn, The Crown and The Lion, was honored to be asked to curate the menu for the spec...

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by Silvia Simonetti   Less than a year ago, Newport Italian original store opened in Orange County, challenging the American myth of Harley Davidson motorcycles with the Italian stylish and high-tech Piaggio Vespa, Moto Guzzi, and Aprilia motor-scooters.   Thanks to an inspired combination of modern design and cozy piazza atmosphere,...

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If Vespas are the hipsters of the scooter world then these Scooter Chairs are definitely the hipsters of the office-chair world. They might not be ideal for navigating the winding alleys of Florence or Rome but they're perfect for making your colleagues super jealous! Designed by Bel & Bel, a studio workshop in Barcelona founded by artists and...

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Dopo il lancio in Europa lo scorso giugno e a settembre nei principali mercati asiatici - tra cui Giappone, Vietnam, Indonesia - la Vespa 946 Emporio Armani ha debuttato negli Stati Unitid'America con uno speciale evento tenutosi nello store Emporio Armani di SoHo, al 410 della West Broadway di New York.   Nata dalla collaborazione tra Giorg...

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Ironically, the most well-loved manufactured two-wheeled object of Italian pride takes its name from one of the most hated and petulant insects, a wasp, vespa in Italian.   While the new Vespa campaign aims to target people who follow their hearts, asking the question 'Do you Vespa?', spring has arrived and with it, after a long winter hiber...

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by Aarian Marshall Gregory Peck loved one, particularly with Audrey Hepburn perched on the handlebars. Jennifer Lopez hopped aboard at least once, as did the classic American cowboy John Wayne. Who doesn't look cooler aboard an old Vespa? The Genoese, that's who, at least according to the government of that northern Italian city.   In Decem...

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by Serena Perfetto   Audrey Hepburn. Gregory Peck. Rome. A Vespa. Nobody can forget the funny and entertaining scene of one of Italian most popular movies, Vacanze Romane, and this is mainly because the characters, the location, the style perfectly represented Italy and the Italians.   When thinking about lifestyle, the green Vespa dr...

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