Taormina was already a chic Sicilian resort before The White Lotus. Since making its mass-market, on-screen debut in the second season of the hit HBO show, the hilltop town on the east coast of the Mediterranean’s largest island has risen in prominence. Travelers flock to Sicily’s most glamorous holiday haven each summer for a taste of la dolce vita.

The Pearl of the Ionian Sea has historic sights, scenic viewpoints, cafés to linger over cappuccinos or granita and brioche, shopping along Corso Umberto I and beautiful beaches. There's even a cable car that connects the city center and Taormina Mare. Given its picturesque appeal, history and vibrant atmosphere, it’s no surprise tourism is booming.