After doubling investments in 2013, Lavazza, Italy's Favorite Coffee, is proud to announce that The Italians Are Coming to the U.S. With an amplified 2014/2015 strategy, Lavazza launched their integrated Buongiorno campaign to expand marketing and promotional efforts in North America to grow the brand's reach exponentially and secure the U.S. as their top market outside of Italy.

In late 2013, Lavazza launched Buongiorno, the company's first North American advertising campaign. Developed by Alberto Baccari (Milan / New York), the campaign is graphically inspired by Lavazza's iconic swirl, with retro calligraphy steaming from their branded coffee cup delivering proudly: Buongiorno...There's A New Coffee In Town.

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Source: http://www.vendingmarketwatch.com