Lavazza announced details of a new global collaboration featuring tennis legend, Andre Agassi. The partnership positions Agassi as Lavazza's spokesperson for the world of tennis, and officially kicks off this years US Open with a special event and promotion for spectators, along with teasers taking place around New York City. The 120-year-old authentic Italian family company based in Turin has been active in the world of tennis for many years, and in 2015 became the only food and beverage brand to partner with all four Grand Slams around the world.

An innovative coffee company, Lavazza searched for a partner that shared its pursuit of excellence in everything it does, and found just that in Andre Agassi. Agassi is undoubtedly one of the greatest champions of all time, with an impressive track record of winning 60 ATP titles, 8 Grand Slam tournaments, and having the honor of being world number one six times, an Olympic gold medal and is one of the only athletes to have a Golden Slam (four Grand Slams and a Gold medal).

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Source: http://www.italialiving.com/