This summer, Lavazza brings its iconic La Dolce Vita lifestyle to the Hamptons through a new three-year partnership with the Montauk Yacht Club, a historic East End destination known for its elevated coastal hospitality. This collaboration marks an important milestone for Lavazza’s growing presence in the foodservice and hospitality space, aligning the brand with a property that embodies relaxed luxury and elevated guest experiences.

As consumer expectations for hospitality continue to evolve, coffee is playing an increasingly central role in how brands deliver memorable, high-touch service moments. Partnering with a lifestyle destination like Montauk Yacht Club allows Lavazza to deepen its connection with guests seeking elevated experiences, while supporting operators with premium, thoughtful coffee offerings that enhance the ambiance of waterside leisure.