Multinational coffee brand Lavazza returns as the official coffee sponsor for the 2024 US Open, scheduled from 26 August to 8 September. Lavazza’s partnership with the US Open began in 2015. Additionally, Italy-based Lavazza is continuing their partnership with Jannik Sinner, the first Italian in history to become No.1 in the world of the official ATP ranking.

This year, Lavazza unveils its Dolcevita styling at the US Open, offering fans an elevated experience that reflects the essence of Italy and its picturesque lifestyle. Alongside the event, Lavazza introduces vibrant new packaging, embodying Italian life while continuing to deliver the premium coffee quality that consumers cherish.