At a recent TransPerfect Retail Forum in New York, Lavazza’s Cataldo De Franco, senior director of e-commerce in North America, described the company’s online expansion into the U.S and the launch of their new e-commerce website coming in mid-May 2019. Lavazza is one of the largest coffee makers in the world and has been selling its premium Italian...
READ MOREIn Italy there are many companies that have made the history of the country thanks to their work. They have become the symbol of the city they come from. Their importance is celebrated through the creation of museums and exhibition spaces dedicated to their history. One of these is the Lavazza museum in Turin. Italian Traditions will guide you on t...
READ MOREItalian coffee company Lavazza Group has acquired Mars Inc.'s beverage division in an effort to expand its North American presence. Financial details weren't disclosed. Both companies are private. Mars Drinks makes the Flavia single-serve machine and the Klix vending machine. The division had 900 employees and total sales of $350 million last year....
READ MORELavazza, one of Italy’s largest and best-known coffee manufacturers, celebrates its history and Italy's coffee culture at a new museum inaugurated this summer at the company’s headquarters in Turin. The itinerary goes through five galleries. Casa Lavazza is devoted to the history of the company, which was founded in 1895 by Luigi Lavazza. Visitors...
READ MOREIf Italy's deep-rooted café culture and exquisite, inky espresso weren't enough reason to visit, here's one more: a museum dedicated to all things coffee has opened in Turin. The Lavazza Museum, opened this summer, is the latest venture from this veteran Italian company — founded in 1895 by a mustachioed grocer named Luigi, and now the market lead...
READ MOREChicagoans are the most adventurous coffee lovers in the country, according to Italian coffeemaker Lavazza's inaugural U.S. Coffee Consumption Survey. They are more likely to sip coffee cocktails, slather their half-smokes with espresso barbecue sauce, or slurp a caffeinated chowder than coffee drinkers in New York, L.A., Dallas, and Boston. "Coffe...
READ MOREItaly’s largest coffee group Lavazza could open up to 15 stores around the world as it takes on Starbucks, but has no plans to go head-to-head in the U.S. chain’s hometown of Seattle. Lavazza’s top executives opened the family-owned company’s first coffee boutique in the center of Milan on Tuesday, close to where Starbucks (SBUX.O) plans to launch...
READ MOREWhat: Lavazza, Italy's Favorite Coffee, celebrates National Coffee Day with a weekend of complimentary tastings. Guests are welcome to stop The Grove and enjoy samples of Lavazza's premium specialty coffee blends. Where: The Park at The Grove, 189 The Grove Drive, Los Angeles, CA 90036 When: Friday, September 26, 2014 through Sunday, Se...
READ MOREDurante il 2° Forum Wpp The European House-Ambrosetti, l'ad di Lavazza (www.lavazza.it), Antonio Baravalle, ha raccontato l'esperienza della sua azienda alle prese con il mercato Oltreoceano. L'ambizione di Lavazza per il Nord America è quella di farne il secondo mercato dopo l'Italia, nei prossimi cinque anni: i fattori chiave saranno la...
READ MOREItalian astronaut Samantha Cristoforetti got a taste of home Sunday when she tried out a new espresso maker that is part creature comfort and part science experiment. Cristoforetti made her first cup of espresso in space as teams of engineers looked on from Earth. Video recorded aboard the space station showed Cristoforetti and NASA a...
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